History of Gibson Tyre Tech

1. Founding and Early Development (2014–2016)

Gibson Tyre Technology was founded in 2014 by Josh Plews, a motocross rider from Cheltenham, UK. His goal was to create a tyre brand engineered by real riders, with performance and innovation at the center.

Early on, the company established its identity around:

  • UK‑based R&D

  • CAD‑designed tread patterns

  • Rubber compounds developed with UK chemists

  • Extensive real‑world testing by riders across skill levels

This engineering‑driven approach helped Gibson quickly gain traction in the motocross and enduro communities.

2. Expansion of Product Lines (2016–2019)

As the brand grew, Gibson introduced two major tyre families:

  • MX Series – motocross-focused

  • Tech Series – enduro and off‑road

Their tyres became known for predictable handling, strong carcass design, and competitive pricing — a combination that helped them break into markets traditionally dominated by long‑established brands.

3. The Major Turning Point: 2020 Partnership

In 2020, Gibson Tyre Technology entered a high‑profile partnership with Niemann + Frey to propel them forward logistically and developmentally. Same year they entered with the FIM European Motocross Championship (EMX).

This agreement made Gibson the official tyre supplier for the EMX series, a huge step that:

  • Elevated the brand’s visibility across Europe

  • Validated their engineering quality at a championship level

  • Provided direct feedback from elite riders and teams

  • Accelerated product refinement through race‑proven testing

This partnership is widely seen as the moment Gibson transitioned from a fast‑growing newcomer to a recognized international competitor.

4. Continued Growth and Global Presence (2021–Present)

Following the EMX partnership, Gibson expanded further:

  • Increased distribution in Europe and the United States

  • Broader sponsorship programs

  • Ongoing development of new compounds and tread designs

  • Strengthened reputation in motocross, supercross, and enduro racing

Their rider‑driven culture remains central: the company still emphasizes direct feedback loops, community engagement, and continuous improvement.

In 2025, they began another push for the US market by partnering with We Ride LLC and MotoEsh. This exclusive importer relationship will be a vital start to their breakthrough into the American market with strategic branding, distribution, competitive dealer networks, and rider support programs. This pivotal change allowed them to become the Official tire of Partzilla Arenacross Series in 2026. Further driving their motivation to be the largest growing tire brand in the United States.

meet the new team

Matt & Tyler joined forces in 2025 to secure Gibson Tyre Tech USA as the exclusive importer for Gibson Tyre Technology in the United States. They both share a deep passion for the sport and are driven to be a vital part of it from riders to vendors. Their plan for Brand development and dealer network expansion nationwide will be vital to separating Gibson Tyre Tech apart from other competing brands. Matt & Tyler feel strongly Gibson tire products are a premium elite addition to the US market.

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